The entry course — Why You Need to Run a Business — is seven video modules, roughly 65 minutes total. It teaches the doctrine, opens a menu of eleven paths to ownership, and gives you a five-question framework to narrow the menu down to the two or three paths that actually fit you. It costs $27. The Path Selector PDF is included. Lifetime access.

Yes. The specialist courses assume you have the doctrine — the operator's lens, the menu, the self-assessment. Without that foundation, the mechanics won't land the way they're supposed to. The entry course is $27 and 65 minutes. Take it first.

Yes. Every module in every course is available immediately after purchase. You can watch in any order, at any pace, on any device. There are no live sessions, no scheduled cohorts, no deadlines.

All courses are delivered through video modules on the course portal. Jeff teaches through his HeyGen Digital Twin avatar with his custom voice clone. Written companions — the Path Selector PDF for the entry course, worksheets for the Buying Playbook — are downloadable from inside the portal after purchase.

Immediate access to all video modules in the course portal. Any downloadable companions included with that course. Lifetime access — no expiration, no renewal, no annual fee.

No. You buy a course once. It's yours. There are no subscriptions, no membership tiers, no premium content hidden behind an additional paywall.

30 days, no questions asked. On every course. If you purchase any course in this catalog and decide within 30 days it isn't for you — for any reason — you get your money back. Full details on the Refund Policy page.

Email the address on the Refund Policy page within 30 days of purchase. No explanation required. Refunds are processed within 5–7 business days.

Generally, no. Jeff teaches through the courses. He is not selling 1:1 consulting, deal review, or coaching. The courses are the teaching.

No. The courses teach the doctrine and the mechanics. What you do with them is your decision and your work. There are no outcome guarantees, no income projections, and no earnings claims anywhere in this brand.

No. Nothing in these courses, on this website, or in any companion materials constitutes investment advice, legal advice, or tax advice. Talk to your accountant and your lawyer before you act on what you learn here.